Capturing the Heart of a Family Business Through Product and Lifestyle Photography

I created a blend of product, lifestyle, and behind-the-scenes imagery for BYAM, a family-run business specialising in homewares like scented candles, art prints, and coasters. The product photography was designed for multi-channel use, showcasing each item’s quality and detail as standalone pieces. I also incorporated lifestyle shots, capturing BYAM’s products in real-life settings to reflect their warmth and versatility in the home.

Adding to the brand’s story, I captured natural headshots of the owners, bringing a personal connection to BYAM’s identity, and some behind-the-scenes moments to give customers a glimpse into the passion and craftsmanship behind the brand. This visual mix helps BYAM present an authentic and inviting brand story across their website, social media, and other marketing platforms.